Using your previous sales, marketing results, social media, and customer reviews as a jump off point, we begin to profile your typical customer demographic. We determine who they are, what their interests are, where they are located (down to zipcode) and build out a sample customer framework. Since research shows your ads are more likely to convert if you are speaking to a specific person, this sample customer becomes the audience of your marketing campaigns.
Once a customer is determined, we begin our research on competitors. We pull information about where they are winning and losing customers, and the types of factors that you can beat them at. As we begin to pull insights about the other companies in the market, we learn new insights about the type of marketing that is not only effective for your sample customer, but also what is working for other people in the industry.