THE GMS MEDIA AND ADVERTISING VIDEO PRODUCTION BLOG
Shaders Workflow
Let’s say that you have spent hours working on a single model for a 3D animation. It looks great at all angles and rigs in a way [...]
Sound and Color
If we take a moment to shut our eyes and let our hearing acquire the front row seats of our earth-sized auditorium, a profound shift in experience [...]
The Team. The Team. The Team.
Last week, Geff walked into the studio with a case of cold beer. He offered one to each of the team members, and we all toasted a [...]
You’re in the creative industry and you’re killing it, so why not try to take it to the next level?
Imagine your team sitting at a conference table, brainstorming ideas for marketing a new tampon brand. For any media group, this is a pretty normal day. Your [...]
2020 Ad Revolution: The “Good Work”
It is clear now more than ever that a revolution is taking place. Whether or not you recognize it, a new generation is taking the baton in [...]
Creative Collaboration
I used to see myself as the mystic on top of the mountain: a deep scout of the mind, investigating the vastness of consciousness, living off the [...]